Cookie Notice
Effective July 13, 2026 · Applies to macropair.com
The short version
Nothing is set until you say yes. The only tracking tool on this site is product analytics (PostHog), and it loads only after you choose "Allow analytics" in the consent banner. Pick "Essential only" and the site sets nothing at all — the single thing stored either way is your answer itself, so we don't ask twice.
Exactly what each choice means
- Essential only — no cookies, no analytics, no identifiers. One small localStorage entry (
mp-consent) remembers your "no". - Allow analytics — PostHog sets first-party cookies/localStorage so we can count visits, see which pages and features people read, and understand where visitors come from (for example, which link brought you here). We use this to decide what to improve and where to spend marketing effort.
What we still never do
- No advertising cookies, no ad networks, no social-media pixels, no data brokers — with or without your consent.
- Analytics data is not sold and not shared for anyone else's marketing. It goes to our analytics processor (PostHog, US region) solely to show us aggregate usage.
- The TDEE calculator stays fully local either way — what you type never leaves your device.
- No fingerprinting and no session recording.
Changing your mind
Clear this site's data in your browser (or remove the mp-consent entry) and the banner will ask again on your next visit.
What our server does see
Like every web server, ours briefly records standard request logs — IP address, requested page, timestamp — used only for security and capacity monitoring, then aged out. Details live in the Privacy Policy.
The app is separate
The MacroPair iOS app does not use cookies; its data practices are described in the Privacy Policy and the Consumer Health Data Privacy Policy.